A shared vision is a vision that many people share in and are committed to. “Shared vision refers to shared operating values, a common sense of purpose, indeed, a basic level of mutuality.” (Flood, 1998) Communication is absolutely key to having a successful shared vision. Internal communication throughout all levels of the organization will allow the flow of ideas and visions to expand into the entire organization. If there is even one department in an organization that was working towards a different vision, it takes away from the success of the company as a whole.
Managing each individual’s vision and extending them into shared vision helps expand an organization’s capacity to create the future (Flood, 1998)” There are two ways of creating a vision, ‘telling’ and ‘cocreating’. ‘Telling’ involves the typical hierarchical structure of organizations where the vision is created by top management and then everyone else is told to follow it. ‘Cocreating” however, involves creating a vision throughout the organization that every employee is a part of. Organizations that focus on cocreating often have increased productivity.
References
Flood, Robert L. (1998) “Fifth Discipline”: Review and Discussion. Systemic Practice and Action Research, Vol. 11, 3. Retrieved from ABI/Inform on November 15, 2008
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Comments (1)
Heather Johnasen said
at 5:35 pm on Nov 20, 2008
The format of this page could use some work. make it more readable and user friendly.
paragraphs or bullet points.
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